Bill Hicks & Co API Integration
for FFL Dealers
Connect Bill Hicks & Co (billhicksco.com) to your dealer workflow through FirearmDistributors.com. We handle the API plumbing so your team works in one dashboard, not 20 portals.
Worth clearing up first: Bill Hicks and Co. is not the same company as Hicks Inc. Both are on our platform, both are separate accounts, and the catalogs have almost nothing in common.
Bill Hicks looks broadline on paper, about 32,900 SKUs across 579 brands, but it is priced like a gun house. Average cost is roughly $564, which is gun-house territory rather than broadline. Nearly 39 percent of the catalog is $500 or more and 18 percent is over $1,000. Bolt-action rifles and semi-auto pistols are the two largest categories.
Only about 12 percent of the Bill Hicks catalog is exclusive to them in our system, which means the other 88 percent can be priced against nineteen other distributors on the same UPC. For a firearm-led catalog at this price point, that is where the account earns its keep.
What Bill Hicks & Co stocks heaviest
Top brands by SKU count in our Bill Hicks & Co catalog. Every one of these comes through the API with live cost, MAP and stock.
What you get
FirearmDistributors.com surfaces Bill Hicks & Co's API data inside our platform. Once your Bill Hicks & Co dealer credentials are connected, you can use the data points below alongside 20 other distributors.
Catalog
Surfaced in your FirearmDistributors.com dashboard with no code required.
Pricing
Surfaced in your FirearmDistributors.com dashboard with no code required.
Inventory
Surfaced in your FirearmDistributors.com dashboard with no code required.
How it works
Connect
Add your Bill Hicks & Co dealer credentials in FirearmDistributors.com under Distributor API Credentials. Encrypted at rest.
Sync
Our platform pulls catalog, pricing, and inventory directly from Bill Hicks & Co's API on a regular schedule. You don't write a line of code.
Compare
See Bill Hicks & Co's wholesale prices side by side with 20 distributors. Set alerts, find arbitrage, and place fulfillment orders from one place.
Authentication
Bill Hicks & Co uses FTP with dealer credentials for its dealer-facing data feed. Your Bill Hicks & Co account credentials are entered once inside FirearmDistributors.com, stored encrypted, and used by our backend to call Bill Hicks & Co on your behalf. You never expose them to a browser, and you never need to manage tokens, refresh flows, or file transfers yourself.
Get started in 5 minutes
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1
Start your free 14-day trial
No credit card on the trial. Sign up at firearmdistributors.com/register.
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2
Connect your Bill Hicks & Co dealer account
Enter your Bill Hicks & Co credentials inside the platform. We test the connection on save.
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3
Pull your first sync
Live Bill Hicks & Co catalog, wholesale pricing, and stock counts appear in your dashboard within minutes.
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4
Compare against 20 distributors
See where Bill Hicks & Co wins on price and where another distributor beats them on the same UPC.
FirearmDistributors.com handles the API integration for you
FirearmDistributors.com is a SaaS platform built for FFL dealers. We are not a distributor and we are not selling raw API access. We are the layer that sits on top of Bill Hicks & Co and 20 other distributor APIs and turns them into one searchable, comparable, alert-driven dashboard.
You do not write any code. You do not parse XML, debug FTP connections, or maintain SOAP envelopes. You log in, enter your Bill Hicks & Co dealer credentials once, and the platform takes it from there.