RSR Group API Integration
for FFL Dealers
Connect RSR Group (rsrgroup.com) to your dealer workflow through FirearmDistributors.com. We handle the API plumbing so your team works in one dashboard, not 20 portals.
RSR is a broadline distributor and the catalog shows it. Across the roughly 32,800 RSR SKUs we carry, no single category dominates the way it does at the gun-focused houses: semi-auto pistols lead at about 10 percent, and holsters sit in the top five categories, which is not true of Davidson’s or Lipsey’s. Magpul ranks alongside Sig Sauer and Ruger among the heaviest brands by SKU count.
That makes RSR a natural fit for a mixed basket, where one order covers a handgun, a holster, optics and ammunition rather than firearms alone. For an integration it also means richer accessory data and a wider spread of price points: average cost is about $366, with 42 percent of the catalog under $50 and a quarter at $500 or more.
RSR delivers over FTP rather than a REST service, and our sync handles that plumbing for you. Connect your own RSR account and the feed returns your negotiated cost and flags the items as orderable under your own entitlement.
What RSR Group stocks heaviest
Top brands by SKU count in our RSR Group catalog. Every one of these comes through the API with live cost, MAP and stock.
What you get
FirearmDistributors.com surfaces RSR Group's API data inside our platform. Once your RSR Group dealer credentials are connected, you can use the data points below alongside 20 other distributors.
Catalog (live SKU list)
Surfaced in your FirearmDistributors.com dashboard with no code required.
Pricing (wholesale, refreshed ~40 min)
Surfaced in your FirearmDistributors.com dashboard with no code required.
Inventory (stock levels)
Surfaced in your FirearmDistributors.com dashboard with no code required.
Order Submission
Surfaced in your FirearmDistributors.com dashboard with no code required.
How it works
Connect
Add your RSR Group dealer credentials in FirearmDistributors.com under Distributor API Credentials. Encrypted at rest.
Sync
Our platform pulls catalog, pricing, and inventory directly from RSR Group's API on a regular schedule. You don't write a line of code.
Compare
See RSR Group's wholesale prices side by side with 20 distributors. Set alerts, find arbitrage, and place fulfillment orders from one place.
Authentication
RSR Group uses FTP with passive-mode credentials for its dealer-facing data feed. Your RSR Group account credentials are entered once inside FirearmDistributors.com, stored encrypted, and used by our backend to call RSR Group on your behalf. You never expose them to a browser, and you never need to manage tokens, refresh flows, or file transfers yourself.
Get started in 5 minutes
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1
Start your free 14-day trial
No credit card on the trial. Sign up at firearmdistributors.com/register.
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2
Connect your RSR Group dealer account
Enter your RSR Group credentials inside the platform. We test the connection on save.
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3
Pull your first sync
Live RSR Group catalog, wholesale pricing, and stock counts appear in your dashboard within minutes.
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4
Compare against 20 distributors
See where RSR Group wins on price and where another distributor beats them on the same UPC.
FirearmDistributors.com handles the API integration for you
FirearmDistributors.com is a SaaS platform built for FFL dealers. We are not a distributor and we are not selling raw API access. We are the layer that sits on top of RSR Group and 20 other distributor APIs and turns them into one searchable, comparable, alert-driven dashboard.
You do not write any code. You do not parse XML, debug FTP connections, or maintain SOAP envelopes. You log in, enter your RSR Group dealer credentials once, and the platform takes it from there.