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API Integration

Hicks Inc API Integration
for FFL Dealers

Connect Hicks Inc to your dealer workflow through FirearmDistributors.com. We handle the API plumbing so your team works in one dashboard, not 20 portals.

19,126
SKUs in our Hicks Inc catalog
11,216
In stock right now
19,126
With live cost pricing
Aug 26
Last catalog sync

First, the name. Hicks Inc is a different company from Bill Hicks and Co. Both are on our platform and the catalogs overlap very little.

Hicks Inc is a hunting and outdoor accessories house. Of the Hicks Inc SKUs in our catalog that carry a category, about a third are hunting accessories, and freshwater fishing baits and lures sit in the top seven alongside handguns. Average cost is around $132 and 70 percent of the catalog is under $50.

Roughly 70 percent of the Hicks Inc catalog is carried by no other distributor in our system, among the highest of any feed we run. For a dealer, that means this account adds breadth rather than a second price on things you already source. GSM Outdoors, Power Custom, Taurus and Great Lakes Firearms are among the heaviest brands by SKU count.

What Hicks Inc stocks heaviest

Top brands by SKU count in our Hicks Inc catalog. Every one of these comes through the API with live cost, MAP and stock.

GSM Outdoors 1,365 Z-man 747 ZOOM BAIT 238 Power Custom 233 Taurus International Manufacturing, Inc. 227 Great Lakes Firearms 220 LaCrosse Footwear, Inc. 187 Zoom 166

What you get

FirearmDistributors.com surfaces Hicks Inc's API data inside our platform. Once your Hicks Inc dealer credentials are connected, you can use the data points below alongside 20 other distributors.

Catalog

Surfaced in your FirearmDistributors.com dashboard with no code required.

Pricing

Surfaced in your FirearmDistributors.com dashboard with no code required.

Inventory

Surfaced in your FirearmDistributors.com dashboard with no code required.

How it works

1

Connect

Add your Hicks Inc dealer credentials in FirearmDistributors.com under Distributor API Credentials. Encrypted at rest.

2

Sync

Our platform pulls catalog, pricing, and inventory directly from Hicks Inc's API on a regular schedule. You don't write a line of code.

3

Compare

See Hicks Inc's wholesale prices side by side with 20 distributors. Set alerts, find arbitrage, and place fulfillment orders from one place.

Authentication

Hicks Inc uses FTP with dealer credentials for its dealer-facing data feed. Your Hicks Inc account credentials are entered once inside FirearmDistributors.com, stored encrypted, and used by our backend to call Hicks Inc on your behalf. You never expose them to a browser, and you never need to manage tokens, refresh flows, or file transfers yourself.

Get started in 5 minutes

  1. 1

    Start your free 14-day trial

    No credit card on the trial. Sign up at firearmdistributors.com/register.

  2. 2

    Connect your Hicks Inc dealer account

    Enter your Hicks Inc credentials inside the platform. We test the connection on save.

  3. 3

    Pull your first sync

    Live Hicks Inc catalog, wholesale pricing, and stock counts appear in your dashboard within minutes.

  4. 4

    Compare against 20 distributors

    See where Hicks Inc wins on price and where another distributor beats them on the same UPC.

FirearmDistributors.com handles the API integration for you

FirearmDistributors.com is a SaaS platform built for FFL dealers. We are not a distributor and we are not selling raw API access. We are the layer that sits on top of Hicks Inc and 20 other distributor APIs and turns them into one searchable, comparable, alert-driven dashboard.

You do not write any code. You do not parse XML, debug FTP connections, or maintain SOAP envelopes. You log in, enter your Hicks Inc dealer credentials once, and the platform takes it from there.

No code
Connect with a form, not a Postman collection
20 distributors
Compare Hicks Inc against the rest of the market
Built by an FFL
Founder Brad Bussell runs an FFL operation himself
20
Distributors integrated
400,000+
SKUs searchable
FFL-Only
Licensed dealer access
PCI-DSS
Stripe payments