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API Integration

Sports South API Integration
for FFL Dealers

Connect Sports South (sportssouth.com / The Shooting Warehouse) to your dealer workflow through FirearmDistributors.com. We handle the API plumbing so your team works in one dashboard, not 20 portals.

64,713
SKUs in our Sports South catalog
40,476
In stock right now
64,713
With live cost pricing
Aug 26
Last catalog sync

Sports South is the largest catalog we carry, at roughly 64,700 SKUs, and among the most evenly spread. No category exceeds about 8 percent of the book: bolt-action rifles, semi-auto pistols and semi-auto rifles lead, with holsters and ammunition close behind. Where Lipsey’s concentrates and Davidson’s specializes, Sports South goes wide.

For most dealers that makes Sports South the backbone account. It is the largest single catalog we connect to, which makes it the most likely place for any given SKU to turn up, and about 22 percent of it is carried by no other distributor in our system.

Sports South publishes over a web service rather than a flat file, and their on-hand endpoint returns the entire catalog in a single response, which is worth knowing if you are timing your own polling. Through our API you get it normalized to the same UPC-keyed schema as the other nineteen distributors, with cost, MAP and live stock.

What Sports South stocks heaviest

Top brands by SKU count in our Sports South catalog. Every one of these comes through the API with live cost, MAP and stock.

Browning 2,006 Savage Arms 1,793 Winchester 1,731 Sig Sauer 1,080 Magpul Industries 921 Federal Premium Ammunition 917 Ruger 788 Leupold & Stevens 684

What you get

FirearmDistributors.com surfaces Sports South's API data inside our platform. Once your Sports South dealer credentials are connected, you can use the data points below alongside 20 other distributors.

Catalog (DailyItemUpdate)

Surfaced in your FirearmDistributors.com dashboard with no code required.

Pricing (OnhandUpdate)

Surfaced in your FirearmDistributors.com dashboard with no code required.

Inventory (stock, refreshed ~40 min)

Surfaced in your FirearmDistributors.com dashboard with no code required.

How it works

1

Connect

Add your Sports South dealer credentials in FirearmDistributors.com under Distributor API Credentials. Encrypted at rest.

2

Sync

Our platform pulls catalog, pricing, and inventory directly from Sports South's API on a regular schedule. You don't write a line of code.

3

Compare

See Sports South's wholesale prices side by side with 20 distributors. Set alerts, find arbitrage, and place fulfillment orders from one place.

Authentication

Sports South uses SOAP web service with customer number and dealer credentials for its dealer-facing data feed. Your Sports South account credentials are entered once inside FirearmDistributors.com, stored encrypted, and used by our backend to call Sports South on your behalf. You never expose them to a browser, and you never need to manage tokens, refresh flows, or file transfers yourself.

Get started in 5 minutes

  1. 1

    Start your free 14-day trial

    No credit card on the trial. Sign up at firearmdistributors.com/register.

  2. 2

    Connect your Sports South dealer account

    Enter your Sports South credentials inside the platform. We test the connection on save.

  3. 3

    Pull your first sync

    Live Sports South catalog, wholesale pricing, and stock counts appear in your dashboard within minutes.

  4. 4

    Compare against 20 distributors

    See where Sports South wins on price and where another distributor beats them on the same UPC.

FirearmDistributors.com handles the API integration for you

FirearmDistributors.com is a SaaS platform built for FFL dealers. We are not a distributor and we are not selling raw API access. We are the layer that sits on top of Sports South and 20 other distributor APIs and turns them into one searchable, comparable, alert-driven dashboard.

You do not write any code. You do not parse XML, debug FTP connections, or maintain SOAP envelopes. You log in, enter your Sports South dealer credentials once, and the platform takes it from there.

No code
Connect with a form, not a Postman collection
20 distributors
Compare Sports South against the rest of the market
Built by an FFL
Founder Brad Bussell runs an FFL operation himself
20
Distributors integrated
400,000+
SKUs searchable
FFL-Only
Licensed dealer access
PCI-DSS
Stripe payments